The ArcelorMittal Orbit has been erected just in time for the 2012 Summer Olympics in London, England. The designs were originally revealed back in 2010 when the competition was drawn to a close. Construction was completed in late 2011 and the interior is currently being fitted so that it will be a secure venue within the Olympic Park.
Designed by Anish Kapoor and Cecil Balmond, the ArcelorMittal Orbit is currently being met with mixed reviews. While critics compare it to a roller coaster gone badly awry, Kapoor defends the ArcelorMittal Orbit's awkward state. He notes that if a groundbreaking structure works "it starts to do something to you and your concept of beauty changes."
The ArcelorMittal Orbit is the tallest sculpture in Great Britain.
Why This Trend Is Growing
- Architectural Sculptures
- The unusual design and mixed reviews of the ArcelorMittal Orbit suggest disruptive innovation opportunities in creating unique architectural sculptures that challenge traditional beauty standards.
- Non-conventional Designs
- The mixed reception of the ArcelorMittal Orbit highlights opportunities for innovation in creating non-traditional designs that challenge conventional expectations for large-scale structures.
- Controversial Public Art
- The divisive opinions on the ArcelorMittal Orbit point to opportunities for innovation in creating public art that sparks discussion and debate in the community.
Industries Being Reshaped
- Architecture
- The design and construction of the ArcelorMittal Orbit suggest disruptive innovation opportunities in the field of architecture for creating unique structures with both form and function.
- Tourism
- The ArcelorMittal Orbit's status as the tallest sculpture in Great Britain creates opportunities for tourism innovation in promoting and marketing the structure as a tourist destination.
- Public Art
- The ArcelorMittal Orbit's divisive reception highlights opportunities for innovation in the creation and placement of public art that engages and challenges the public to question their concept of beauty and aesthetics.
