Pokemon may be thought of as cutesy cartoon characters by most, but to makeup artist Nazzara, they’re inspiration. Seen here are only a handful of eye shadow designs that the up-and-coming American artist has created based on the Japanese anime critters, and, if you can believe it, there are more to come. In fact, Nazzara, whose real name is Juliette Mitchell, is looking to create eye shadow designs for almost all of the 500 plus pokemon in existence. Why catch them all when you and paint them all?
Among the more popular designs Nazzara has already made are ones featuring Pikachu, Charmander, Butterfree, Arbok, Arcanine, Ponyta and the infamous glitch MissingNo. If those words meant nothing to you, you’re probably far less geeky than I anticipated you to be.
Key Themes Behind This Trend
- Pokemon-inspired Makeup
- There is a growing trend of makeup artists creating eye shadow designs inspired by Pokemon characters, offering opportunities for collaboration between cosmetics companies and Pokemon franchise.
- Anime-inspired Cosmetics
- The popularity of anime characters like Pokemon is inspiring a trend in creating makeup designs that cater to fans of the genre, opening up opportunities for cosmetic companies to create targeted products.
- Character Licensing in Beauty Industry
- The emergence of beauty enhancement designs based on popular characters like Pokemon suggests a potential disruptive innovation opportunity for beauty companies to collaborate with entertainment franchises for licensed cosmetics products.
Where This Applies
- Cosmetics
- Cosmetic companies can leverage the trend of Pokemon-inspired makeup designs to create limited edition collections and partnerships with makeup artists.
- Entertainment
- The popularity of anime characters like Pokemon in the beauty industry creates opportunities for entertainment companies to collaborate with cosmetic brands for co-branded products and promotions.
- Art
- The intersection of makeup and art, as seen in the Pokemon-inspired designs, offers a disruptive innovation opportunity for art organizations and artists to explore new avenues of creativity and self-expression.
