Coming together for the SNL 100th Short Celebration, Lonely Island brought some of its most prominent celebs from past videos, such as 'I’m on a Boat' and 'The Creep,' back to the forefront. Written by Lorne Michaels, the digital shorts that have been featured prominently on SNL have brought some huge ratings to the show, exerting its star power.
Featuring Lonely Island members Andy Samberg and Jorma Taccone, and stars Justin Bieber, Justin Timberlake, Michael Bolton, Will Ferrell, Usher, Jon Hamm, Michael Bolton and Natalie Portman, the video is a very hilariously random collection.
Bieber plays innocent through the typical Lonely Island crude humor, and later gets air-humped by Jon Hamm. Natalie Portman screams about her lasting bad-girl rep post-baby. Featuring an entirely new side of many celebs, the SNL 100th Short Celebration truly is a hilarious endeavor of SNL and Lonely Island.
Why This Trend Is Growing
- Digital Shorts
- The continued success and popularity of SNL's digital shorts creates opportunities for businesses to create similarly viral and humorous content.
- Celebrity Collaborations
- The use of prominent celebrities in digital shorts or marketing campaigns can increase audience engagement and brand recognition.
- Humorous Marketing
- Incorporating humor and satire into marketing campaigns can create a memorable and shareable experience for consumers.
Industries Being Reshaped
- Television
- Television networks can explore the use of digital shorts as a way to increase viewership and engage audiences online.
- Advertising
- Marketing agencies can utilize celebrity collaborations and humorous marketing to create effective and entertaining campaigns for their clients.
- Entertainment
- Entertainment companies can tap into the popularity of digitally shared content by creating comedic videos featuring well-known celebrities.
