The Marie Claire Spain 'Azul Indico' editorial foregoes typical colorful and print-happy swimwear for ones that are much more dark and somber. Thankfully, this subdued palette doesn't detract for the sexy element of each swimsuit. In fact, it increases it by adding a mysterious quality.
Lensed by photographer Seiji Fujimori, the Marie Claire Spain Azul Indico editorial appears in the magazine's May 2012 issue. Shot on location, the clear turquoise waters, slate skies, green foliage and beige sands is all the color this photoshoot requires. Nevertheless, there is the occasional red, maroon and blue thrown into the predominately black mix when it comes to the swimwear.
The Marie Claire Spain Azul Indico editorial stars model Leah de Wavrin. She was styled by Florence Reveillaud in pieces from Emilio Pucci, Fendi, Valentino and Prada.
What's Driving This Trend
- Subdued Swimwear
- Swimwear that features a dark and somber color palette, creating a mysterious and sexy quality.
- Location-based Editorial Shoots
- Editorials shot on location, using the natural surroundings to add to the overall aesthetic.
- Mixing Dark and Bright Colors
- The use of black swimwear with occasional pops of bright colors to create a contrast.
Who This Affects Most
- Fashion and Apparel
- Opportunity for designers to incorporate dark colors and mysterious vibes into their swimwear designs.
- Photography and Media
- Opportunity for photographers to create editorial shoots that utilize natural surroundings to enhance the overall aesthetic.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to create campaigns that use the unique color palette to stand out from traditional swimwear ads.
