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Menswear Pornvertising

Tom Ford's Strike Back

Still provoking as usual, Tom Ford's SS08 menswear campaign features something more than the usual naked and very exposed woman as in last fragrance ads.
This two-page ad resembles a soft porn episode in which the naked conqueror woman (model Noah Mills) grabs the clothed man in his downstairs area. Some observers say that's a new attack by Ford against the image of heterosexual man (by the way, the ad has been published on Detail), and keep this category of consumers away from buying his products. The expression of the characters are in fact not pleased or amused at all, as the setting might suggest.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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