Swapable Hipster Shades

The Elizabeth and James Melrose Sunglasses are Smart and Snappy

The Elizabeth and James Melrose Sunglasses let fashionistas switch up their shades with an easy snap-on system. The oversized circular frames are outfitted with interchangeable lenses that come in three stylish tints. Although the lenses can be detached easily, the mod metal frame maintains a strong structured shape.

The round frames popularized by celebrities like John Lennon and Lady Gaga have made a strong comeback with hipsters and street style icons alike. The swappable shades are ideal for jet setters who prefer to travel as minimally as possible.

With three possible looks from one set of sunnies, it is easy to switch things up depending on one's mood or ensemble. If the day calls for a way-back-playback statement, snap on the blue-tinted lenses as you head out the door. The Elizabeth and James Melrose Sunglasses are the perfect partner in crime for finishing off that statement rocking outfit.

Interchangeable Sunglasses
Opportunities to create more modular products with detachable components that allow for customization and interchangeability.
Circular-framed Sunglasses
Creating new trends around circular lenses in eyewear and accessories.
Travel-friendly Accessories
Designing products that are compact and easily customizable, specifically targeted toward frequent travelers.

Industries Being Reshaped

Eyewear
Opportunities for eyewear companies to create more modular and customizable products with detachable components and a variety of lens options.
Fashion Accessories
Innovating and creating new trends in fashionable accessories, such as circular-framed sunglasses with interchangeable lenses.
Travel Goods
Designing and marketing compact and easily customizable travel goods, such as sunglasses with interchangeable lenses, for frequent travelers.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 66%
Freshness 8%

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