The Tar Magazine Spring/Summer 2012 Valerija Kelava photoshoot is entirely focused upon the Slovenian model's cranium. Bright, multi-hued floral headpieces are displayed here, as well as metallic red and gold face paint, glistening amid the walls of ancient historic spaces.
This facially oriented editorial was taken by photographers Sofia Sanchez and Mauro Mongiello. Large ornate murals and abandoned soccer nets add to the strange yet incredibly beautiful plot, allowing Kelava to assume new eccentric roles.
The fashion pieces displayed are similarly avant-garde, showcasing long ivory capes, animal print dresses and bold yellow sneakers. In many of the pictures Kelava appears almost lifeless, staring intently into the distance with no sign of emotion. This still quality is remarkable, producing an unnamed drama.
Key Themes Behind This Trend
- Floral Headpieces
- Opportunity for designers to create innovative and vibrant floral headpieces that can be incorporated into fashion editorials and events.
- Face Paint
- Potential for the development of new face paint products and techniques to create unique and striking looks in the fashion and beauty industry.
- Avant-garde Fashion
- Innovative designers can explore unconventional and bold fashion pieces to showcase in editorial shoots and push the boundaries of fashion.
Where This Applies
- Fashion Accessories
- The fashion accessories industry can capitalize on the trend of floral headpieces by designing and producing a variety of unique and eye-catching headpieces.
- Cosmetics
- The cosmetics industry can explore new face paint products and techniques to cater to the growing demand for artistic and experimental makeup looks.
- Fashion Design
- Fashion designers can embrace the avant-garde trend and create unconventional and boundary-pushing fashion pieces that cater to a niche market.
