Soft-Hued Beauty Editorials

The Fashion Gone Rogue 'Pastel Spring' Photoshoot is Colorfully Quirky

The Fashion Gone Rogue 'Pastel Spring' online editorial is filled with stunning soft-hued beauty looks that are perfect for the spring and summer seasons. A series of close-up portrait shots, it beautifully shows off the pink flush along cheekbones, blue eyeshadow lining lids and peach lipstick shimmering on lips. Despite the subtle princess theme, which is accentuated by the tiara-like hair accessories and regal outfits, there is a silliness to the poses that is more youthful than royal.

Shot by Paris-based Chinese photographer Michelle du Xuan, the Fashion Gone Rogue Pastel Spring online editorial stars models Helene Desmettre and Lidia Kochetkova. The French and Russian beauties were styled by Mathieu Barthelat Colin. The looks were finished with colorfully flawless faces by makeup artist Min. K and crimped hair by Armand Fauquet

Soft-hued Beauty Looks
Opportunity for cosmetic brands to create pastel-themed makeup collections for the spring and summer seasons.
Youthful Poses
Opportunity for fashion brands to design playful and whimsical clothing lines for a more youthful consumer base.
Regal Outfits
Opportunity for fashion designers to incorporate tiara-like hair accessories and regal-inspired clothing into their collections.

Who This Affects Most

Cosmetics
Opportunity for cosmetic companies to develop and market soft-hued beauty products.
Fashion
Opportunity for fashion brands to tap into the trend of soft-hued beauty looks for their upcoming collections.
Photography
Opportunity for photographers to experiment with soft-hued lighting and pastel color palettes in their fashion editorials.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 76%
Freshness 8%

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