Puerto Rican model Joan Smalls has accentuated the beauty of big, voluminous hair this Vogue US May 2012 photoshoot. Smalls has quickly become one of the leading names in the fashion industry, in part due to her eye-catching hair 'do. While many models have opted for a sleek look, incorporating bobs and edgy layered styles, she has remained true to her natural appearance.
This fun-loving editorial features spring pieces with dainty high-rise work shorts, bright-colored bangles and a floral-print blazer. Joans' facial expression followed the spirited vibe of the spread, all the while smiling, posing and laughing. Photographer Steven Meisel has done an excellent job of capturing the beauty in her most basic state, leaving little to be meddled with.
Key Themes Behind This Trend
- Big Hair
- Opportunity for haircare companies to create innovative products that enhance volume and promote natural hair texture.
- Natural Beauty
- Potential for beauty brands to focus on celebrating and enhancing natural features rather than conforming to traditional standards of beauty.
- Playful Editorials
- Chance for fashion publications to showcase whimsical and joyful shoots that highlight individuality and expression.
Where This Applies
- Haircare
- Potential for haircare companies to develop volumizing products and create marketing campaigns that embrace diverse hair types and styles.
- Beauty
- Opportunity for beauty brands to launch campaigns advocating for natural beauty and develop products that enhance and celebrate individual features.
- Fashion Publications
- Potential for fashion magazines to explore more playful and spirited editorials that emphasize creativity and self-expression.
