The Faber-Castell Artist Color Pencils ad campaign is as impressive as the company's past ones. Unlike Chan Hwee Chong's spiral interpretations of iconic paintings, this campaign uses the actual tool being promoted to recreate a couple of famous art works including Vincent Van Gogh’s Terrace Cafe at Night and Edvard Munch’s The Scream.
Created by Ogilvy & Mather, an ad agency based in Singapore, the Faber-Castell Artist Color Pencils ad campaign uses thousands of the medium itself to put together these masterpieces. The illustration team was made up of Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor and Brandon Sim. Photographed by Jimmy Fok and Calibre Pictures, the ad campaign was creative directed by Troy Lim and Jon Loke.
Why This Trend Is Growing
- Stationery Advertising
- Disruptive innovation opportunity: Explore new ways of using stationery products as a medium for advertising campaigns.
- Recreating Famous Artworks
- Disruptive innovation opportunity: Develop innovative techniques or tools to recreate famous artworks using unconventional materials.
- Collaborative Illustration
- Disruptive innovation opportunity: Utilize the power of collaboration in illustration to create unique and impactful campaigns.
Industries Being Reshaped
- Ad Agencies
- Disruptive innovation opportunity: Incorporate unconventional materials or techniques in advertising campaigns to captivate audiences and differentiate from competitors.
- Arts and Crafts Suppliers
- Disruptive innovation opportunity: Develop and market stationery products specifically designed for recreating famous artworks, catering to artists and enthusiasts.
- Photography Studios
- Disruptive innovation opportunity: Collaborate with illustration teams and ad agencies to capture visually stunning images for creative advertising campaigns.
