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Provocative Parasols

The F*ck the Rain Umbrella Lets Mother Nature Know What You Really Think

— May 5, 2012 — Naughty
Torrential showers seem to strike when one least expects it, and the 'F*ck the Rain' umbrella by Art. Lebedev Studio allows people to express their frustrations with bad weather. The seemingly ordinary umbrella features a black and white photo of the well known provocative middle finger gesture. The designers at Art. Lebedev Studio have designed a number of other umbrellas with comical prints adorning its pocket-sized parasols.

Although these humorous parasols may offend some crowds, for others, they certainly offer a chuckle-worthy second glance. Just keep in mind to avoid opening your rain shelter facing large crowds that would not appreciate your cheeky sense of humor. The practical yet amusing 'F*ck the Rain' umbrella will help keep you dry, while making a bold statement for those around and above you.
Trend Themes
1. Humorous Umbrellas - Designing umbrellas with comical prints offers a disruptive innovation opportunity in the umbrella industry.
2. Expressive Rain Accessories - Creating rain accessories that allow people to express their emotions towards bad weather could disrupt the rainwear market.
3. Provocative Design Elements - Incorporating provocative gestures or symbols in everyday products provides a disruptive innovation opportunity in various consumer goods industries.
Industry Implications
1. Umbrella Manufacturing - Manufacturing humorous umbrellas could disrupt the traditional umbrella manufacturing industry.
2. Rainwear - Developing expressive rain accessories can create opportunities for disruption in the rainwear industry.
3. Consumer Goods - Integrating provocative design elements in everyday products offers a disruptive innovation opportunity in the consumer goods industry.
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