Instagram, recently acquired by Facebook, is hotter than ever; however, despite its popularity, some may find that the viewing platform of the accelerated app is perhaps a little restrictive to those looking for the big picture. This is where Pinstagram, the new viewer-friendly hybrid of Instagram and Pinterest, comes in handy.
Developed originally as a joke, Pinstagram is the brainchild of Pek Pongpaet and Brandon Leonardo. The add-on works by converting your photo stream into the familiar mosaic-style Pinterest is known and loved for, and provides a more comprehensive look at what your snap-happy peers are uploading.
Pinstagram is effective in providing Instagrammers with a more user-friendly desktop interface, and like similar hybrids, will attract those who are looking for a more streamlined look to their respective social media platforms. By making an already-adored app a more efficient makeover, Pinstagram will likely grab the attention of many Instagram and Pinterest lovers.
Key Themes Behind This Trend
- Instagram-pinterest Hybridization
- The development of hybridization apps like Pinstagram suggests that there is an opportunity for disruptive innovation in creating more user-friendly interfaces for popular social media platforms.
- Viewer-friendly Social Media
- There is a trend towards providing social media users with more comprehensive views of their content, such as the mosaic-style layout offered by Pinstagram.
- Social Media App Acquisitions
- The recent acquisition of Instagram by Facebook demonstrates the potential for disruptive innovation in social media through the acquisition of popular apps and their integration with other platforms.
Where This Applies
- Social Media
- Hybridization apps like Pinstagram are disrupting the way users engage with social media platforms and present an clear opportunity for innovation within the industry.
- Mobile App Development
- The development of apps like Pinstagram demonstrate the potential for innovation in mobile app development, particularly in creating new interfaces for popular social media platforms.
- Digital Advertising
- With social media platforms like Instagram and Pinterest becoming increasingly popular for advertising purposes, the development of apps like Pinstagram provide new opportunities for businesses to reach their target audiences through user-friendly interfaces.
