The Camilla SS12/13 collection is a celebration of exotic lands through bright colors and psychedelic prints. Influenced by such cultures and societies as Morocco, Africa, Laos, India and Japan, the fashion line, which recently hit the catwalk during the Australian fashion week (MBFWA), takes people on a hyper-hued journey around the world.
Appropriately dubbed 'Gypset,' the Camilla SS12/13 collection are rife with original prints ranging from oriental florals and fractured geometrics to bold tribal, wild animal and swirling paisley patterns. Clashed and coordinated for a visual feast, designer Camilla Franks complimented the outfits with exquisite accessories including cowboy hats and turbans, low-slung totes and overnight bags as well as cuffs and chokers. The billowing kaftans stole the show, however, mesmerizing the audience through color and cut.
What Makes This Trend Stand Out
- Exotic-inspired Fashion
- The Camilla SS12/13 collection taps into the trend of celebrating exotic cultures through vibrant colors and psychedelic prints, presenting disruptive innovation opportunities for brands to explore diverse cultural influences in their designs.
- Hyper-hued Prints
- The use of bold tribal, oriental florals, fractured geometrics, and swirling paisley prints in the Camilla SS12/13 collection reflects the trend of embracing vibrant, eye-catching patterns, offering disruptive innovation opportunities for textile and print industries to create unique designs.
- Statement Accessories
- The inclusion of cowboy hats, turbans, low-slung totes, and cuffs in the Camilla SS12/13 collection highlights the trend of using statement accessories to elevate fashion looks, presenting disruptive innovation opportunities for accessory brands to experiment with bold and unconventional designs.
Sectors Adopting This
- Fashion Design
- The Camilla SS12/13 collection showcases the disruptive innovation potential in the fashion design industry by incorporating exotic-inspired prints and vibrant colors from a variety of cultures.
- Textile
- The bold tribal, oriental florals, fractured geometrics, and swirling paisley prints in the Camilla SS12/13 collection suggest disruptive innovation opportunities for textile companies to create unique and eye-catching fabrics.
- Accessory Design
- The Camilla SS12/13 collection's incorporation of statement accessories such as cowboy hats, turbans, and cuffs indicates disruptive innovation opportunities for accessory brands to experiment with unconventional designs that add personality and elevate fashion looks.
