Although we've seen just about every holiday become commercialized, smaller ones, like St. Patrick's day, don't seem to gather much attention from bigger brands. That looks like it's changing. Just look at what Puma's created for the Irish holiday on March 17.
The Puma Sky 2 sneakers are green with a ton of gold accents, crafted just for those wanting to make a statement at those St. Paddy's Day bashes.
Personally, I think it's just an excuse for men to get away with wearing glittering gold accents! The shoes have a big gold swoosh, sparkling laces, and an intricate glittering pattern. Even the iconic cougar logo is gold. The back of the shoe features a shamrock and across the Velcro tongue closure is a lucky pot of gold.
Why This Trend Is Growing
- Commercialization of Holidays
- Opportunity to create unique products and experiences for less celebrated holidays like St. Patrick's Day.
- Customized Holiday Merchandise
- Market for personalized and themed products that cater to specific holidays like St. Patrick's Day.
- Holiday Fashion Statements
- Demand for statement pieces and accessories that allow individuals to celebrate holidays in style.
Industries Being Reshaped
- Apparel and Footwear
- Potential for brands to create themed apparel and footwear collections for various holidays.
- Retail and E-commerce
- Opportunity for retailers to capitalize on holiday-themed merchandise through online and offline channels.
- Event Planning and Entertainment
- Market for event organizers and entertainers to offer unique experiences and services for holiday celebrations.
