The Lip Smackers cosmetics brand has been known for its unmatched ability to merge makeup with food and the Bright Duos set keeps with that idea. Past lines have included Dr. Pepper and Skittles-themed collections, allowing sweet enthusiasts to sport the beauty products while conjuring up the flavors of iconic treats. The company has taken this one step further, only now it has stepped away from following the goods of specific labels by heralding the delicious taste of the funnel cake.
Funnel cakes have been a go-to choice for frequenters of amusement parks and city fairs, in large part due to the tempting mixture of fried batter with whipped cream and/or ice cream toppings. The Lip Smacker take on the classic confection is playful, sold in the forms of a nail lacquer and a balm in bright pink shade.
This dessert emphasis is a part of the Lip Smackers ‘Bright Duos’ collection, featuring the extracts of snow cones and lollipops. It is safe to say that the culinary boundaries to cosmetics have been dismantled.
What's Driving This Trend
- Food-inspired Makeup
- The trend of creating cosmetic products that are inspired by different types of food opens up opportunities for innovative and playful makeup collections.
- Playful Packaging
- The use of fun and creative packaging designs in makeup products, such as packaging designed to look like food items, offers disruptive innovation opportunities in the cosmetics industry.
- Novelty Beauty Products
- The popularity of novelty beauty products, such as dessert-flavored makeup, presents opportunities for brands to create unique and memorable offerings in the beauty industry.
Who This Affects Most
- Cosmetics
- The cosmetics industry can explore the creation of food-inspired makeup collections, leveraging the appeal of novelty and playfulness to attract consumers.
- Packaging
- The packaging industry can develop innovative and creative designs for makeup products, such as packaging that resembles food items, to enhance the overall consumer experience.
- Food and Beverage
- The food and beverage industry can collaborate with cosmetics brands to develop dessert-inspired makeup products, allowing for cross-industry promotions and product launches.
