The MASP Art School campaign literally shows how their programs will help students to dissect the most influential artists of all time. Thankfully, the blood and gore often accompanying such surgical dissections is replaced with an artistic depiction of the artists' innards--in the style of their particular artform.
Conceived and executed by DDB, an ad agency based in Brazil, the MASP Art School campaign revolves around Vincent van Gogh, Salvador Dali and Pablo Picasso. Promoting the school's open enrollment policy, the ad campaign's imagery stands for more than a figurative allusion to what people will learn when attending it.
The MASP Art School campaign was art directed by Leonardo Rotundo with illustrations by Marcos Falcão of 6B Estúdio, copy writing by Fred Sekkel and photography by Ricardo Barcellos.
Why This Trend Is Growing
- Artistic Dissection
- Opportunities for creating campaigns that use artistic representations to dissect various subjects, such as artists, historical figures, or concepts.
- Figurative Allusion
- Potential for using visual metaphors in advertising to symbolically represent the benefits or features of a product or service.
- Open Enrollment Promotion
- The chance to develop advertising campaigns that highlight the advantages of open enrollment policies in educational institutions.
Industries Being Reshaped
- Advertising
- Opportunity for ad agencies to create visually compelling and thought-provoking campaigns that engage viewers through artistic representations.
- Education
- Potential for educational institutions to promote their open enrollment policies as inclusive and accessible to a wide range of students.
- Art
- Opportunities for artists and illustrators to collaborate with ad agencies in creating visually stunning campaigns that incorporate artistic elements.
