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Festively Fringed Footwear

The Brian Atwood Mojito Pump Brings the Beach to the Party

— April 30, 2012 — Fashion
If summer could be found in a shoe, it would be the Brian Atwood Mojito pump. A festively fringed piece of footwear, this high heel is an embodiment of Hawaiian luaus, Mexican fiestas and Miami parties--all wrapped up in one. The perfect shoe to wear this summer season, the Brian Atwood Mojito heel will brighten up any outfit.

Although not necessarily great for the beach, the Brian Atwood Mojito pump will bring the beach to whatever setting it is worn in. Made out of chic pink leather and raffia, the back of the heel boasts a multi-hued woven fringe that is very hard to miss. Net-a-porter suggests pairing "this beautifully crafted design with a beaded cocktail dress for an enviably elegant garden party look."
Trend Themes
1. Festive Footwear - There is an opportunity for footwear companies to create more festive shoes that can be worn in various settings such as the beach, parties, and garden events.
2. Fringe Detailing - Incorporating fringe detailing into shoe designs can give footwear companies a unique selling point and make their products stand out in the market.
3. Versatile Beachwear - The rise of festive footwear trends highlights the need for versatile beachwear that can be dressed up for various events.
Industry Implications
1. Footwear Industry - There is an opportunity for footwear businesses to incorporate fringe detailing and create festive shoes that cater to different events and settings.
2. Fashion Industry - Fashion designers can use fringe detailing in their designs to create more festive clothing that can be appropriate for different occasions.
3. Beachwear Industry - There is potential for beachwear companies to create more versatile clothing that can be dressed up and worn in different settings such as parties and garden events.
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