Model Milou van Groesen is getting all inked up in the W Korea May 2012 editorial. Set in a dark and dingy tattoo parlor, the photoshoot is very edgy. The model's platinum blond locks, embellished leather looks and overall aloof attitude add to the edgy element.
The W Korea May 2012 editorial was captured by photographer Gianluca Fontana. Styled by fashion editor Woo Lee, the Dutch beauty is bedecked in jewelry and outfitted sophisticated ensembles that feature the designs of such labels as Prada and Dolce & Gabbana, among others. The couture pieces are strangely at home in this unlikely setting. It shows the versatility high fashion is adopting of late. The stylish looks were finished by hairstylist Enrico Mariotti and makeup artist Adalberto P.
What's Driving This Trend
- Edgy Fashion Editorials
- This trend highlights the growing popularity of fashion photoshoots that embrace a more alternative and edgy aesthetic, creating disruptive innovation opportunities for fashion brands and publications to push boundaries and tap into new consumer segments.
- Tattoo Culture Influences
- This trend showcases the increasing influence of tattoo culture on mainstream fashion and beauty, providing disruptive innovation opportunities for brands to incorporate tattoo-inspired designs, symbolism, and imagery into their products and marketing strategies.
- High Fashion in Unexpected Settings
- This trend highlights the trend of high fashion brands and designers presenting their collections in unconventional locations, presenting disruptive innovation opportunities for brands to create unique and memorable experiences for their customers.
Who This Affects Most
- Fashion
- The fashion industry can leverage the increasing popularity of edgy fashion editorials and the influence of tattoo culture to create disruptive innovation in design, marketing, and consumer engagement.
- Beauty
- The beauty industry can incorporate tattoo-inspired designs and imagery into their makeup and skincare products, tapping into the growing trend of tattoo culture influences and creating disruptive innovation in product development and branding.
- Photography
- The photography industry can explore the demand for edgy fashion editorials and high fashion shoots in unexpected settings, offering disruptive innovation opportunities for photographers to experiment with unconventional concepts and push creative boundaries.
