The grunge look may be synonymous with the color black, but the Material Girl Spring 2012 editorial turns this stereotypical presumption on its head. It completely foregoes this darkest of shades for hues that are much more innocent and girly. Rife with pastels, the photoshoot somehow holds onto the badass attitude that is often associated with the grunge subculture.
The Material Girl Spring 2012 editorial was shot by United Kingdom-based photographer Xanthe Hutchinson. It stars models Madeline White and Kaitlin Pilcher. Captured against a bright floral backdrop, the multi-hue haired beauties have been outfitted in a carefree and youthful wardrobe by stylist Zoe Hancock. With layered bangles, clashing prints and vibrant colors, it is only the model's bored expressions, unkempt coif and smudgy eyeshadow that are truly grungy.
What Makes This Trend Stand Out
- Pastel Grunge Fashion
- The juxtaposition of girly pastels and grunge attitude presents opportunities for disruptive innovation in the fashion industry
- Multi-hued Hair
- The use of bright and contrasting hair colors presents opportunities for disruptive innovation in the beauty industry
- Floral Backdrops for Photoshoots
- The use of floral backdrops for fashion photoshoots presents opportunities for disruptive innovation in the photography industry
Sectors Adopting This
- Fashion
- Innovative designers can explore the pastel grunge look to create new collections and styles
- Beauty
- Beauty companies can create new products and services to cater to the trend of multi-hued hair
- Photography
- Photographers can experiment with using floral backdrops in fashion shoots to create new and interesting aesthetics
