All-White Desert Ensembles

The Mango Summer 2012 Lookbook Stars a Summery Anna Selezneva

The color white is a staple for the hotter seasons, which is why the Mango Summer 2012 lookbook centers around it almost religiously. It shows just how versatile all-white ensembles can be, and how seasonally appropriate they really are. Captured against a neutral desert backdrop, the catalog focuses on fashion that is both sultry and crisp.

The Mango Summer 2012 lookbook stars model Anna Selezneva. The Russian beauty portrays a timeless glamor, one that nothing, not even the heat, can tarnish. In addition to the white and cream outfits, there is the occasional pastel pink and sapphire blue, not to mention the leather belts and gold jewelry that embellishes each piece.

Drenched in sunlight, the Mango Summer 2012 lookbook is subtle, sophisticated and feminine—everything that has become expected from the Spanish fashion brand.

All-white Ensembles
Opportunity for fashion brands to create versatile and seasonally appropriate all-white collections.
Neutral Desert Backdrop
Opportunity for photographers and location scouts to offer neutral desert settings for fashion shoots.
Timeless Glamor
Opportunity for makeup and hair stylists to create glamorous looks that withstand the heat.

Where This Applies

Fashion
Opportunity for fashion brands to showcase all-white ensembles in their collections.
Photography
Opportunity for photographers to offer unique desert backdrops for fashion shoots.
Beauty
Opportunity for makeup and hair stylists to create long-lasting glamorous looks for hot weather.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 69%
Freshness 8%

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