The ‘Before the Flood’ Faint editorial is one of many inspired by the Mother Monster herself, Lady Gaga. LMA Agency model Yana Vilkina stars in the darkly depicted shoot, sporting looks of Monster Ball proportions.
Lady G has had quite the style evolution over the past few years, shifting from extremely costume-y looks and Ray Bans to the achingly glamorous, oh-so-haute looks she's sporting now. To pay homage to this, makeup artist Elena Krygina literally paints a picture of pure imagination on Vilkina, complementing a wardrobe of avant-garde pieces from innovative label Homo Consommatus.
Some of the signature Gaga looks seen in the shoot include sky-scraping, back-breaking platforms, platinum and silver hair and of course, tons of black and leather. Top these pieces off with some killer confidence and suddenly, Mother Monster's look seems a bit more wearable...maybe.
What Makes This Trend Stand Out
- Avant-garde Fashion
- Opportunity for disruptive innovation in the fashion industry by pushing the boundaries of traditional design with avant-garde pieces inspired by Lady Gaga's style.
- Glamorous Style Evolution
- Opportunity for disruptive innovation in the beauty industry by creating products and services that cater to the shift from costume-y looks to achingly glamorous styles like Lady Gaga's.
- Wearable Gaga-inspired Looks
- Opportunity for disruptive innovation in the fashion industry by creating wearable versions of Lady Gaga's signature looks, making them more accessible to the general public.
Sectors Adopting This
- Fashion
- The fashion industry can tap into Lady Gaga's avant-garde style to create bold and experimental designs that push the boundaries of traditional fashion.
- Beauty
- The beauty industry can develop products and services that cater to the shift in style from costume-y looks to achingly glamorous styles like Lady Gaga's, offering innovative and high-end beauty solutions.
- Retail
- Retailers can create a market for Gaga-inspired wearable fashion pieces, providing more affordable options to consumers who want to incorporate Lady Gaga's iconic style into their everyday wardrobe.
