The Elegance Netherlands May 2012 editorial takes the 50s fashion fad and livens it up even more through a saturated photoshoot that plays on the model's expressions of giddiness and glamor. Shot indoors and out, Spanish photographer duo Andoni & Arantxa concentrate as much on the setting as they do on the styles showcased.
Starring model Sasha Melnychuk, the Elegance Netherlands May 2012 editorial is filled with blue skies, bluer seas and an array of vibrant, retro-inspired pieces that rival the majestic and colorful backdrops. The photoshoot was styled by Ellen Mirck. Mirck clad the Ukrainian beauty in demure designs from the likes of Jil Sander, Emporio Armani, Jil Sander and Sportmax. The looks were completed with hair by Loris Rocchi and makeup by Claudia Marchetti.
What's Driving This Trend
- Saturated Fashion
- The use of vibrant and saturated colors in fashion photography presents opportunities for clothing brands to showcase their designs in a visually striking manner.
- Retro-inspired Designs
- The resurgence of 50s fashion fads creates opportunities for fashion brands to incorporate retro-inspired designs in their collections.
- Outdoor Photoshoots
- With the increasing popularity of outdoor photoshoots, fashion brands and photographers can explore more scenic locations to showcase their designs or talents.
Who This Affects Most
- Fashion Photography
- Photographers can explore alternative methods of incorporating more striking elements to their fashion photography style by using saturated colors, retro-inspired designs, or outdoor locations.
- Clothing Retailers
- Clothing retailers can incorporate retro-inspired designs to appeal to consumers, or use outdoor photoshoots to showcase their clothing products in a more visually appealing manner.
- Makeup and Hair Styling
- Makeup and hair stylists can experiment with different colors, styles, and techniques to complement the fashion designs showcased during photoshoots.
