Clutch Bag Trend Report

Become Familiar with the Classic Go-To Women's Purse

The clutch is a modern accessory staple. Lying somewhere in between the purse and the handbag, the clutch is slightly more elegant. This toted piece is usually quite small, and has consequently been a favored minimalist addition to countless ensembles. Haute couture fashion houses have released a slew of square, round and oval-shaped designs, many of which have been well-received. The Clutch Bag Trend Report imparts the rhetoric surrounding these pouches, all the while picking up on pervasive themes like Pop Culture Couture and Zodiac Branding.

The clutch has quickly become a preferred way to carry bank cards, cash and makeup. Glamorous, diamond-encrusted pieces and neutral-toned collections have offered a range of options, allowing women to match the wares in accordance with event and taste. Retailers and vintage boutique owners in need of an overhaul will find expert advice in the Clutch Bag Trend Report's 52 PRO Trends and 505 sharp wristlet finds.

Pop Culture Couture
Opportunity to collaborate with popular culture icons to create unique and trendy designs for clutches.
Zodiac Branding
Opportunity to personalize clutches with zodiac signs to appeal to customers who are interested in astrology.
Vintage Revival
Opportunity to bring retro and vintage styles into modern designs for clutches.

Where This Applies

Fashion and Apparel
Fashion designers and retailers can tap into the clutch trend to create new products and boost sales.
Accessories
Accessory brands can expand their product lines to include trendy and stylish clutches.
Luxury Goods
Luxury brands can incorporate diamonds and other high-end materials to create luxurious and high-end clutches.
SCORE
0.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 4%
Freshness 8%

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