Oftentimes car advertisements fail to capture the knowledge of their markets but the Volvo V60 'One Sleek Hybrid' infographic aims to achieve otherwise.
It is often the case that when one views an auto commercial, they are captivated by flashy designs and speeding shots, however they do not really walk away understanding the true potential of the vehicle being shown. By using an infographic style of marketing, Volvo manages to draw clever comparisons between the power of its V60 and understandable consumer concepts. For example, it depicts that the car's battery can power up to 240 laptops which also translates to 2150 smartphones. By comparing the better power of the Volvo to more known battery lives in consumers' everyday lives, the company manages to bestow information that will stick longer than any flashy commercial could.
Key Themes Behind This Trend
- Infographic-style Marketing
- There is a trend towards using infographics to convey complex information in a visually appealing way.
- Comparative Advertising
- Car manufacturers are utilizing comparative advertising to highlight the unique features and capabilities of their vehicles.
- Value-based Marketing
- Businesses are focusing on providing consumers with relatable and practical information to showcase the value of their products.
Where This Applies
- Automotive
- The automotive industry can utilize infographics and comparative advertising to educate consumers about the features and benefits of their vehicles.
- Marketing & Advertising
- The marketing and advertising industry can incorporate infographic-style campaigns to effectively communicate complex information to target audiences.
- Consumer Electronics
- Consumer electronics companies can employ value-based marketing strategies to demonstrate the practical applications and benefits of their products.
