Internet viral videos like Rebecca Black's 'Friday' are getting pushed to the side with this video titled 'Hot Problems' by Double Take. It shows two young girls attempting to sing, vocalizing that "hot girls" have problems too. Accompanied with a shabby electronic beat, the girls sit in a limo and drive through the downtown city streets.
They sing about being beautiful, not having any wit and talking about how hot girls are not perfect. One of the repetitive lines includes: "Hot girls we have have problems too. We're just like you. Except we're hot." In a comical effort to evoke sympathy from viewers, the two young girls end the video with "just kidding, we're perfect."
Hot Problems by Double Take has the perfect ingredients to go viral.
Why This Trend Is Growing
- Viral Music Videos
- Disruptive innovation opportunity: Leveraging humor and relatability to create catchy and shareable music videos that go viral.
- Self-deprecating Humor
- Disruptive innovation opportunity: Exploring the use of self-deprecating humor to connect with audiences and create engaging content.
- Mocking Beauty Stereotypes
- Disruptive innovation opportunity: Addressing societal beauty standards through satirical songs and videos to challenge conventional norms.
Industries Being Reshaped
- Entertainment
- Disruptive innovation opportunity: Developing comedic content that resonates with audiences and drives engagement in the entertainment industry.
- Music
- Disruptive innovation opportunity: Exploring unconventional and humorous songwriting styles to capture the attention of the music industry and stand out in the crowded market.
- Beauty and Fashion
- Disruptive innovation opportunity: Embracing satire and humor to challenge traditional beauty standards and promote inclusive messaging in the beauty and fashion industry.
