Bjorn Ewers presents a photography series that reminds viewers of what it's like to be a child. As one gets older, they start to forget the glory in building an entire world out of sheets and pillows, and move on to having others entertain them instead of letting their mind do all the work.
Ewers’ forts are a little more complex than a child’s, but nonetheless awesome. One is set in a dimly lit room and features cardboard boxes covered in aluminum foil, making it look like the moon. The back wall is also covered in light-up stars to set the mood. A simpler design is made from only pillows, rugs and blankets, and yet somehow manages to make a miniature igloo.
Key Themes Behind This Trend
- Nostalgic Playtime
- Businesses can create products and experiences inspired by childhood creativity and imagination to appeal to customers' nostalgia.
- Innovative Forts
- Companies can develop new materials and designs for building forts and other imaginative play structures to enhance children's playtime experiences.
- DIY Imagination
- There is an opportunity to create DIY kits or online tutorials for parents and children to build their own forts and other imaginative play structures and encourage creative play.
Where This Applies
- Toy Industry
- Toy companies can develop products that encourage creative play and imagination-building, such as construction kits for creating forts and other imaginative play structures.
- Entertainment Industry
- Entertainment companies can create TV shows, movies, or interactive experiences that showcase childhood imagination and inspire creativity in viewers.
- Education Industry
- Educational institutions can incorporate imaginative play into their curriculum to foster creativity, critical thinking, and problem solving skills in their students.
