The 8-Pound StrasBurger is a gigantic beef burger that is available on the concessions at Nationals Park in Washington. This burger's patty is entirely beef made from a combination of ground brisket, chuck and short ribs. Under the burger bun is American cheese, lettuce, tomatoes, red onions, pickle chips and their secret sauce. The burger with all the toppings and bun weighs a hefty 8-pounds.
With this summer's baseball season just beginning, this burger is sure to make a statement, and has already received a lot of media and fans attention. Eating this monster means one would be intaking 10,000 calories not including the fries, which may be a heart attack waiting to happen. The 8-pound StrasBurger comes to a total of $59 and would definitely be a challenge for two people to finish.
Key Themes Behind This Trend
- Gigantic Food
- The trend of creating outrageously large food items that challenge customers to consume them is disrupting the food industry and creating buzz around specific brands and locations.
- Extreme Caloric Intake
- The trend of creating excessively high-calorie food items is disrupting the food industry and poses an opportunity to target customers who are looking for this kind of experience.
- Viral Marketing
- The trend of creating unique and shareable food items that attract media attention and go viral on social media is disrupting the food industry and can lead to increased brand recognition and sales.
Where This Applies
- Fast Food
- The fast food industry can capitalize on the trend of creating and marketing outrageously large food items that are high in calories and create buzz around specific brands and locations.
- Restaurant
- Restaurants can target customers looking for an experiential dining experience by creating excessively high-calorie food items and promoting them as a challenge or unique menu item.
- Sporting Events
- Sporting events can capitalize on the trend of creating unique and shareable food items that attract media attention and go viral on social media to increase brand recognition and attract customers to their concessions.
