Capitalizing on Rising Divorce Rates

Wedding Ring Coffin

People are getting divorced at rates higher than ever before. It seems people are shocked to find out a couple has actually made it over the 10 year mark. Capitalizing on the growing trend to divorce, and often times even remarry, are companies like WeddingRingCoffin.com.

The sites specializing in creating coffins for wedding and engagement rings. Each wooden box comes with a plaque that the customer can have engraved either with a pre-written label or create their own.

"Custom engraved plaques may include up to 3 lines of text with a maximum of 20 characters per line, including spaces," the site explains. "Your message will be engraved in a script font and will be centered on the plaque."

Some existing phrases include:
Bury the past and move on to a new tomorrow
Gone and Forgotten
I Do... NOT
Six Feet Isn't Deep Enough
Rest in Peace
RIP

The coffins vary in price from $29.95 to $34.95

Rising Divorce Rates
Opportunity for companies to cater to the growing trend of divorce and remarriage.
Custom Engraved Plaques
Innovation in personalized engraving for wedding and engagement rings.
Wedding Ring Coffins
Emerging trend of providing coffins for wedding and engagement rings.

Who This Affects Most

Personalized Engraving Industry
Disruptive innovation opportunity in offering custom engraved plaques for wedding and engagement rings.
Funeral and Burial Services Industry
Opportunity to tap into the emerging market of wedding ring coffins for divorced individuals.
Divorce Support Services Industry
Innovative solutions for individuals going through divorce and seeking ways to symbolically let go of their past.
SCORE
4.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 38%
Freshness 8%

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