Created by Santiago-based ad agency Grey, the Toto 3 campaign was art directed by Fernando Muñoz and Miguel Angel Cerdeira with creative direction by Carlos Guerra Oviedo. Illustrated by Lamanoestudio, the posters are minimal, colorful and funny.
The Toto 3 campaign shows that people are still people no matter how much money they have. Nevertheless, it provides a funny twist with the tag line, "The same problems, with more money." This statement implies that everything is made better with money, especially when it comes to everyday setbacks like a broken light bulb or stepping in chewing gum -- common events that are entirely unavoidable. First and foremost, lottery winners can now afford to pay someone else to take care of these problems.
Why This Trend Is Growing
- Money and Common Setbacks
- The Toto 3 campaign highlights the opportunity for the financial industry to provide solutions for everyday setbacks that can be solved with money.
- Humorous Minimalist Advertising
- The Toto 3 campaign shows the potential for more minimalist and humorous advertising in the marketing industry.
- The Psychological Benefits of Money
- The Toto 3 campaign suggests opportunities for the psychology and counseling industry to explore the effects of money on people's well-being.
Industries Being Reshaped
- Finance
- The finance industry could provide solutions for everyday setbacks that can be solved with money such as a broken light bulb or stepping in chewing gum.
- Marketing
- The Toto 3 campaign demonstrates the potential for more minimalist and humorous advertising techniques in the industry.
- Psychology
- The Toto 3 campaign highlights the potential for the psychology industry to explore the effects of money on people's well-being.
