Frida Marklund is a 20-something photographer based in Stockholm and New York. Her work is inspired by an alternate lifestyle and the work of Alasdair McLellan. Her freelance work is aesthetically breathtaking and has landed her editorial work on several occasions. Marklund's eye for texture and the perfect lighting allows her images to become extremely engaging and intimate for the audience.
Her most recent work for the Ones2Watch is a series of romantic portraits. The 'Things Are Gonna Get Easy' editorial features a highly androgynous model adorned with a pink-petaled crown. The shoot was outfitted by stylist Nicole Walker, who combined structural pieces with slightly feminine detailing. Memorable looks include the khaki overalls layered over a short-sleeved polka dot button up, as well as a shag fur crop jacket.
Why This Trend Is Growing
- Romantic Portraits
- Opportunity for innovative photography techniques and unique styling to create intimate and engaging portraits.
- Androgynous Fashion
- Disruptive potential to challenge traditional gender norms in the fashion industry and create inclusive and diverse clothing options.
- Aesthetic Breathtaking Photography
- Potential for innovative approaches to lighting and texture in photography to create visually stunning and captivating images.
Industries Being Reshaped
- Fashion
- Opportunity for fashion brands to incorporate androgynous elements in their designs and challenge traditional gender stereotypes.
- Photography
- Potential for photographers to explore and push the boundaries of aesthetic beauty through innovative lighting and texture techniques.
- Editorial
- Disruptive potential to create captivating and engaging editorial content by embracing intimate and romantic themes in fashion shoots.
