Entitled 'Dark Side of the Moon,' the Evil Twin Winter 2012 lookbook marks the revival of 90s-inspired styles. From the gritty grunge movement to highlighter raver locks, this alluring advertorial is mysterious and edgy.
Showcasing witchy styles, this fierce collection is all about statement separates. Oversized and embellished knits, graphically printed sweaters, statement tees and dramatically draped pieces take center stage, paired with nylon leggings, silver jeans and chunky heels.
Pulling off bright, pink-hued locks, a model poses in a spread that is youthful and undeniably cool. Infused with humor, inventive concepts and pop culture imagery, the Evil Twin Winter 2012 lookbook is filled with memorable must-haves. From bedazzled basics to eye-catching street statements, this advertorial is for the fearlessly fashionable, expressing attitude and a quirky personality.
Why This Trend Is Growing
- 90s-inspired Grunge Fashion
- There are opportunities for designers to create modern twists on iconic 90s grunge styles, using sustainable and ethical materials.
- Statement Separates
- Brands can create unique separates with bold prints, embellishments and draping that encourage self-expression and individuality.
- Pop Culture Imagery and Humor
- Opportunities exist for brands to incorporate humor and iconic images from pop culture to appeal to younger generations who value personal expression and humor in fashion.
Industries Being Reshaped
- Fashion Design
- Fashion designers can capitalize on the public's nostalgia for 90s grunge fashion by creating new collections with a modern twist.
- Textile Manufacturing
- Textile manufacturers can explore the use of sustainable and ethical materials to appeal to younger consumers who prioritize sustainability in their purchasing decisions.
- Marketing and Advertising
- Marketers can use pop culture references and humor in advertising campaigns to resonate with younger audiences who value personal expression and humor in fashion.
