Donut-Shaped Air Purifiers

The PlusMinusZero Humidifier Version 3 is Sleek and Simple

As purely functional as a home air purifier is meant to be, the PlusMinusZero Humidifier Version 3 shows that it doesn't have to look it at all times. This humidifier may first and foremost hydrate the air, but it does so in a stylish manner than doesn't compromise the look of a room. Shaped like a donut, it is small, sleek and simple. It is also very easy to use despite having a Japanese-only instruction manual.

The PlusMinusZero Humidifier Version 3 was conceived and created by Japanese designer Naoto Fukasawa. Available in three different colors (brown, red and green), it comes with a steam fan function that better distributes the steam around a living space for a healthier overall lifestyle. Uniquely sculptural, no one will know that it's a humidifier.

Sculptural Air Purifiers
Opportunity for air purifier manufacturers to create products with unique designs that blend into home decor.
Multifunctional Home Appliances
Opportunity for manufacturers to combine air purifiers with other appliances, such as humidifiers, for added convenience and value.
User-friendly Product Design
Opportunity for designers to create easy-to-use appliances that do not require extensive instruction manuals.

Industries Being Reshaped

Home Appliances
Manufacturers of home appliances can branch into air purifiers and humidifiers with unique designs and added functions.
Interior Design
Interior design professionals can recommend stylish air purifiers and humidifiers as part of their decorating solutions for clients.
Consumer Health
Companies focused on consumer health can prioritize air purifiers and humidifiers with improved functionality and ease of use for healthier living spaces.
SCORE
1.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 16%
Freshness 8%

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