The Obscure Couture SS 2012 lookbook is spunky and filled with alternative inspirations. The series is rich with 90s influence, with reflective figure-skater materials in a myriad of silhouettes and platform shoes. The models boast bold brows, candied cheeks and rainbow tresses. The models exhibit extremely forward fashion styles, typical of the youthful company. Memorable pieces include the crop crew neck with metallic red underarm detailing, the paint speckled leotard and the plastic-like black maxi dress with red tube detailing.
Obscure Couture was nominated as young designer of the year at Scottish Fashion Week 2011. As read on the site, the company aims to create "street/stagewear for the introverted extrovert." Completely avoiding mass-production, OC individually numbers each limited edition piece. The SS 2012 collection invites you to, "Make your other clothes jealous."
Why This Trend Is Growing
- 90s Influence in Fashion
- Opportunity for designers and retailers to tap into nostalgia by incorporating 90s-inspired styles into their collections.
- Alternative Fashion Styles
- Potential for niche fashion brands to capitalize on the demand for unique and unconventional fashion styles.
- Limited Edition and Non-mass Production
- Chance for fashion brands to differentiate themselves by offering limited edition and individually numbered pieces, catering to the desire for exclusivity.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity for fashion design companies to embrace alternative and unconventional styles in their collections.
- Retail
- Retailers can cater to the demand for 90s-inspired fashion by stocking and promoting items that embody this nostalgic aesthetic.
- Luxury Fashion
- Luxury fashion brands can create a sense of exclusivity and scarcity by adopting limited edition and non-mass production strategies.
