With examples of extremely competitive marketing from smartphone companies such as Samsung and Apple, it's necessary that other companies look to the gods for help with offerings such as the Ascend D Quad Pegasus statue in Spain.
As a brief refresher Pegasus was a mythological horse with wings often called upon for fierce battles by ancient Greek gods. It was also one of the most beautiful creatures in Greek mythology as well. In an effort to channel such strength and finesse the Chinese manufacturer Huawei has constructed this model using 3,500 of its smartphones. The statue stands majestically at 5.7m and has a wingspan of 4.8m. Needless to say its size and roaring stance will be sure to catch the attention of competitors -- and maybe even Zeus.
Why This Trend Is Growing
- Mythical Marketing
- Companies using ancient mythology to create unique marketing strategies.
- Sculptural Technology
- Incorporating modern technology into art sculptures and installations.
- Competitive Art Installations
- Companies creating large-scale art installations to compete with one another.
Industries Being Reshaped
- Smartphone Manufacturing
- Opportunity to incorporate cultural and artistic elements into phone design and marketing.
- Art and Sculpture
- Opportunity to incorporate technology into art and sculpture installations.
- Advertising and Marketing
- Opportunity to create unique and attention-grabbing campaigns through the use of ancient mythology.
