Rustproof Bicycles

The 'Vanmoof M2 Bike' was Built In Association with Phillips

With many attempts at creating cycle-safe attire and even implementing minimalist light systems atop bicycles, the 'Vanmoof M2 Bike' finally puts it all together in a full-fledged ride with built in lights and rustproof exterior.

The bike was built in partnership with Phillips so that riders know their light system is durable and worthy on the roads. It uses a pedal-powered system and presents a 320-degree capacity for being seen by other drivers. The bike keeps lit when the rider stops pedaling for 1.5 minutes so that intersection hazards are avoided as well. This bike is a long-awaited product as I'm sure many cyclists both rigorous and commercial have been wanting a safe-cycle for late night rounds.

Cycle-safe Attire
There is an opportunity to innovate and develop new, improved cycle-safe attire that enhances visibility and safety for cyclists.
Minimizing Light Systems
There is a disruptive innovation opportunity to create minimalist and integrated light systems that can be easily installed and provide optimal visibility for cyclists.
Rustproof Exterior
Developing rustproof exteriors for bicycles presents an opportunity for disruptive innovation in the cycling industry by increasing the durability and longevity of bikes.

Where This Applies

Bicycle Manufacturing
Manufacturers can explore new materials and manufacturing techniques to create rustproof bicycles and incorporate innovative lighting systems.
Sporting Goods Retail
Sporting goods retailers can capitalize on the trend of cycle-safe attire and stock a wide range of products that provide enhanced visibility and safety for cyclists.
Urban Mobility
Companies in the urban mobility sector can incorporate rustproof bicycles with built-in lights into their fleet, providing a safe and reliable option for commuters and bike-sharing services.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 87%
Freshness 8%

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