Cell Company Comebacks

The Nokia Lumina 900 Brings the Brand into the Smart Phone World

Anyone old enough to have owned a cell phone as large and heavy as a brick will be relieved to know that the new Nokia Lumina 900 is not as Zack Morris-esque as the brand's previous phones.

The company's flagship smartphone runs on the Windows Phone 7.5 Mango Operating System which, despite being a new player in the game, is an extremely user-friendly, simple-to-use interface.

Sporting a 4.3" touchscreen that has been manufactured to perform well in bright sunlight (a common issue with large touchscreen phones) the phone is still a bit heavy compared to other major players in the smart phone game. However, the phone also boasts blazing fast Internet speeds and impressive core functionality (emailing, calling, etc.)

While the Nokia Lumina 900 doesn't come pre-loaded with the classic game Snake, it is a valiant first effort for company's first smart phone and has brought the company into the new generation of phones.

User-friendly Smartphones
The Nokia Lumina 900 showcases a user-friendly interface, setting a trend for smartphones with simplified and intuitive operating systems.
Sunlight-optimized Touchscreens
The Nokia Lumina 900's touchscreen display performs well in bright sunlight, creating a trend for smartphones with improved visibility in outdoor environments.
Core-functionality Focus
The Nokia Lumina 900 prioritizes essential functions like emailing and calling, establishing a trend for smartphones that excel in core functionalities.

Where This Applies

Mobile Phone Manufacturing
The mobile phone manufacturing industry can embrace the trend of user-friendly smartphones by developing devices with simplified interfaces and intuitive features.
Consumer Electronics Retail
Consumer electronics retailers can seize the trend of sunlight-optimized touchscreens by offering smartphones that provide enhanced visibility in outdoor settings.
Telecommunications Services
Telecommunications service providers can tap into the trend of core-functionality focus by offering plans and packages that cater to users' essential communication needs.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 25%
Freshness 8%

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