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Ochre City Captures

The Modern Weekly China 'Marrakech Midi' Editorial Stars Exotic Elise Crombez

— April 5, 2012 — Fashion
The Modern Weekly China 'Marrakech Midi' editorial is raw and exotic. Shot in a gritty style in a foreign land, the photo shoot has a sense of freedom that is often lacking in similar fashion editorials. Candid and carefree, model Elise Crombez strikes subtly provocative poses as she explores her rich setting.

Shot by New York-based photographer Lina Scheynius, the Modern Weekly China Marrakech Midi editorial counters sand-colored stone walls with lush foliage and colorful fabrics. The fashion itself draws on its surroundings. Although predominantly Western in style, the outfits have exotic touches such as embellished accessories and billowing shawls. The Belgium beauty was styled by Felipe Mendes in pieces from Haider Ackermann, Givenchy and Lanvin with hair by Romina Manenti and makeup by Hugo Villard.
Trend Themes
1. Exotic Fashion Photography - Opportunity for disruptive innovation in fashion editorial shoots that incorporate gritty, raw and exotic photography style and settings
2. Candid Modeling - Opportunity for disruptive innovation in modeling that includes more natural and carefree poses that convey freedom and authenticity
3. Mixing Western and Exotic Styles - Opportunity for disruptive innovation in fashion design that blends Western styles with exotic touches, such as embellished accessories and billowing shawls
Industry Implications
1. Fashion Editorial - The fashion editorial industry can utilize a new style of photography that counters traditional poses with raw and exotic backdrops
2. Modeling - The modeling industry can offer more natural and candid posing opportunities that convey authenticity and freedom
3. Fashion Design - The fashion design industry can take inspiration from blending Western and exotic styles to create designs that are unique and appealing to a broader audience
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