Dark Gloom-Ridden Editorials

The Fashion Gone Rogue 'Grace Alone' Shoot Stars Grace Hartzel

The Fashion Gone Rogue 'Grace Alone' online editorial is dark and moody. Filled with all-black ensembles, the photo shoot itself features a black backdrop and the occasional monochromatic still. A refreshing change from all of the vibrant spring editorials cropping up in magazines, this shoot nevertheless has a winter appeal in spite of the skin-revealing numbers featured throughout.

Lensed by photographer Attilio D’Agostino, the Fashion Gone Rogue Grace Alone online editorial stars model Grace Hartzel. The American beauty was styled by Jill Manoff. She dons pieces from Milan-based label Persy’s fall 2012 collection. Rife with asymmetrical cuts and leather dresses, the looks were perfected with lush waves by Lindsey Stevens and barely-there makeup by Lisa Kalz.

Moody Fashion Editorials
Fashion brands and publications can explore the use of darker, monochromatic tones to create a unique visual aesthetic that stands out against more traditionally colorful editorials.
Winter Appeal in Spring Fashion
Brands can take advantage of a winter-inspired aesthetic during the spring season by incorporating darker colors and winter themes in their marketing campaigns or product designs.
Asymmetry in Fashion
Designers and fashion brands can incorporate asymmetrical clothing designs, such as those featured in the Persy fall 2012 collection used in this editorial, to create unique and visually striking pieces.

Industries Being Reshaped

Fashion
Fashion brands and publications can experiment with darker, more moody editorials and designs to stand out in a crowded industry and appeal to consumers looking for a different visual experience.
Beauty
Beauty brands and makeup artists could incorporate barely-there makeup looks like those used in the 'Grace Alone' editorial to complement darker fashion styles and create a unified aesthetic across the industry.
Photography
Photographers can develop their skills in capturing darker, more moody images and leverage this aesthetic to attract clients who want a unique and edgy visual style.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 93%
Freshness 8%

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