The LRG Summer 2012 lookbook is a vulgar and pumped-up look ahead to the summer months. The skate company unveiled the Summer line with a crew of miscreants, including the cast of Comedy Central's 'Workaholics,' Tommy Sandoval and hip-hop duo the Cool Kids. The team seems to have fallen in the lap of luxury, romping poolside with a bunch of playboy-esque models. While the shots are somewhat derogatory, the boy's nerdy posing and self-deprecating expressions keep the shoot endearing and alluring.
The lookbook exhibits the sweet coming graphics and updated short styles. Favorites include a figure with a middle finger for a head and a character called Street Cheetah. The company website reads, "Summer 2012 is all about beasting out no matter the time or place."
Get ready to 'Beast Out' with these street-savvy looks and rambunctious goon squad.
What Makes This Trend Stand Out
- Bold and Vulgar Lookbooks
- Opportunity for companies to push boundaries with their branding and marketing materials.
- Celebrity and Influencer Collaborations
- Incorporating well-known faces or personalities in advertising campaigns can increase brand awareness and attract new customers.
- Streetwear and Skate Culture Influences
- Brands can explore the growing trend blending streetwear and skate culture in their fashion design and marketing.
Sectors Adopting This
- Fashion and Apparel
- There is an opportunity for fashion and apparel companies to create bold and memorable marketing campaigns to showcase their products.
- Advertising and Marketing
- Companies can take advantage of using celebrity and influencer collaborations as a tactic to reach new audiences and increase brand awareness.
- Skate and Streetwear Industry
- Companies in the skate and streetwear industry can continue to push the boundaries with their designs and marketing to attract a wider audience.
