When Director Alex Cullen joined forces with Bless By Bless Couture, the results were a dark mysterious fashion film featuring Venetian masked models in a high energy fashion show.
The idea was to express and contrast the true beauty that innocently lies underneath the metaphorical masks that we all wear in life. The 2012 Bless By Bless Couture collection is featured in the film which was fittingly shot at Royale Boston -- a nightclub that was once a ballroom.
The 2012 Bless By Bless Couture collection is featured in the film. The hair was styled by Salon Marc Harris and make-up was done by Jena Tang.
Why This Trend Is Growing
- Dark Fashion Films
- Opportunity for fashion brands to create visually striking and mysterious films to showcase their collections.
- Masked Models
- Potential for designers to incorporate Venetian masks into their fashion shows and photo shoots for a touch of intrigue and elegance.
- Contrasting Beauty
- An opportunity for brands to explore the concept of unmasking and celebrating the true beauty underneath the surface in their marketing campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage the trend of dark fashion films and masked models to create captivating and memorable experiences for their customers.
- Beauty
- Beauty brands can explore the idea of contrasting beauty and promote self-acceptance and inner beauty in their campaigns.
- Entertainment
- Opportunity for film and production companies to collaborate with fashion brands and create visually stunning fashion films that captivate audiences.
