The Flair 'Scuba Chic' editorial takes the sporty fashion fad and brings it underwater. The photo shoot may not be shot underwater, but the beauty, fashion and backdrop suggests otherwise. Captured by London-based photographer Thomas Cooksey, the editorial is both wet and sophisticated.
Starring model Ali Stephens, the Flair Scuba Chic editorial is set to appear in the magazine's April 2012 issue. The American beauty was styled by Vittoria Cerciello, who paired bikinis with tailored jackets and spandex with leather t-shirts. She pulled pieces from fashion labels such as Blumarine, Versace and Proenza Schouler.
The Flair Scuba Chic editorial also features the work of set designer Alun Davies, who worked with colorful skids and cars. Stephens' messy wet locks were created by hairstylist Kenna and dark tan by makeup artist Ralph Siciliano.
Why This Trend Is Growing
- Underwater Fashion
- Opportunity for brands to create waterproof clothing and accessories that combine style and functionality.
- Sporty Swimwear
- Potential for swimwear brands to create fashion-forward designs with athletic influences.
- Wet and Sophisticated
- Opportunity for beauty brands to develop waterproof makeup products that can withstand water and still look sophisticated.
Industries Being Reshaped
- Fashion
- Fashion brands can explore the trend of underwater fashion by incorporating waterproof materials and designs into their collections.
- Swimwear
- Swimwear brands can capitalize on the sporty swimwear trend by creating innovative designs that combine comfort and style.
- Beauty
- Beauty brands can tap into the wet and sophisticated trend by introducing waterproof makeup products that cater to the needs of active individuals.
