Body Art Portrait Books

London Tattoos by Alex Macnaughton Explores Unique UK Ink

The photo book London Tattoos by Alex MacNaughton features snapshots of inked-up people from all walks of life. Instead of focusing on just the tattoos themselves, the project is intended to show the way that the ink is a part of the person who has it etched onto their body. While MacNaughton does treat the emblems as art, each portrait tells a story of the tattoo, the meaning behind it and the person sporting it.

Each Londoner has one full-length photo taken of them, fully clothed, and then various close-ups are taken of their body art. The photographer hopes that the book will change some of the perceptions people have about tattooed individuals and will open up the possibility of exploring the personal significance that the body ink has.

London Tattoos by Alex MacNaughton is an interesting look at a subculture of people who have found something so special to them that they want to etch it onto their body for the rest of their days.

Body Art Portraits
Opportunity to explore the personal significance of tattoos and change perceptions about tattooed individuals.
Photo Books
Creating photo books that tell stories and capture the essence of personal expression through inked body art.
Subculture Representation
Highlighting unique subcultures and their self-expression through body art in photography projects.

Industries Being Reshaped

Photography
Opportunity for photographers to specialize in capturing the stories and meanings behind body art.
Publishing
Creating books that showcase the personal significance and narratives behind tattooed individuals.
Personal Expression
Opportunity for individuals to explore and celebrate their personal expression through permanent body art.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 100%
Freshness 8%

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