These retro style ads by Dan Cassaro is blunt and to the point. Cassaro is a designer, animator and illustrator with a talent in illustration and logo designs. These ads were made for GOOD magazine and each design comes with a touch of satire.
Just like WPA posters were used to spread bold statements in the past, Cassaro created these ads for the lastest issue of the magazine. They're snappy, witty and full of color, which helps draw the eyes directly to the posters.
Like the 'Keep Calm and Carry On' posters that were used by the British Government to reassure its citizens of a bright future, these WPA style ads were used during the Great Depression. Franklin D. Roosevelt's Works Progress Administration was a movement that helped many Americans get on their feet. Along with infrastructure and agriculture employment, the government funded the WPA posters to connect with the public. This movement also helped many starving artists during that time.
These Dan Cassaro WPA rendition posters are bold and cutting edge.
Why This Trend Is Growing
- Retro Style Ads
- Opportunity for brands to leverage nostalgia and vintage aesthetics in their advertising campaigns.
- Satirical Design
- Potential to use satire as a means to capture attention and convey messages in a bold and memorable way.
- Modern WPA Style
- Exploring the revival of the WPA style in design as a unique and impactful approach to visual communication.
Industries Being Reshaped
- Advertising
- Incorporating retro style and satirical elements into ad campaigns can create disruptive and attention-grabbing marketing strategies.
- Graphic Design
- Opportunity for graphic designers to experiment with combining vintage aesthetics and satire to create visually striking and memorable designs.
- Publishing
- Utilizing WPA-inspired designs in print and digital publications can attract readership and create a unique brand identity.
