The Ksenia Schnaider 2013 Fall/Winter collection is dedicated to the working class. This is apparent in the collection's wide assortment of white shirts, denim suits, overalls with patched pockets, soft jersey pants, windproof jackets and leather gloves.
To present this collection Ksenia Schnaider's studio has chosen elevators as a symbol of any working place and universal transport to get to your job. The idea to present the collection on models entering and exiting an elevator is extremely creative and original. The models move in a stoic manner, showcasing the clothing from the collection in a strong and powerful way. Accompanied by slow, almost tribal-like music, the models put on a memorable show, highlighting a great collection.
Key Themes Behind This Trend
- Interactive Fashion Shows
- Disruptive innovation opportunity: Incorporating technology and audience participation into fashion shows for a more immersive and engaging experience.
- Workwear Fashion Trends
- Disruptive innovation opportunity: Creating stylish and practical clothing specifically designed for the working class to address their unique needs and preferences.
- Alternative Runway Locations
- Disruptive innovation opportunity: Exploring unconventional locations, such as elevators, as a new way to present fashion collections and attract attention.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrating technology and new materials into fashion design and manufacturing processes for more sustainable and functional products.
- Transportation
- Disruptive innovation opportunity: Developing innovative and efficient elevator systems that prioritize user experience and aesthetic design.
- Entertainment
- Disruptive innovation opportunity: Creating unique and immersive fashion show experiences that combine fashion with performances, music, and visual effects.
