The Lovestore Make Love, Not War ad campaign sends a positive message -- although some people may think that it is simply trading one vice for another. A seller of erotic accessories, Lovestore not only promotes its products in the campaign, it also encourages people to love instead of hate. While the company may be taking this 'love' to an entirely sexual level, it is much better than death and destruction.
Conceived and executed by Looma, an ad agency based in Kishinev, Moldova, the Lovestore Make Love, Not War ad campaign centers around weapons such as grenades and guns that have undergone a phallic transformation. For those who didn't get the true message before, they will get it once they lay their eyes on these images.
The Lovestore Make Love, Not War ad campaign was art directed by Sergey Prokopchuk.
What Makes This Trend Stand Out
- Phallic Weapon Ads
- Advertising campaigns utilizing weapon imagery with an erotic twist.
- Make Love, Not War Campaign
- Promotion of love and harmony in place of violence and conflict.
- Erotic Accessory Industry
- Marketing of adult products and accessories in a positive and uplifting manner.
Sectors Adopting This
- Advertising Industry
- Opportunities for creative agencies to incorporate provocative and thought-provoking concepts into their campaigns.
- Peace Promotion Industry
- Opportunities to promote peace and love in areas of conflict and violence.
- Adult Retail Industry
- Opportunities to shift from traditional adult product advertising and focus on a more socially conscious and positive approach.
