Tinsel-Adorned Editorials

Lena Kholkina Captured 'Cheap Thrills' for the Ones2Watch

Lena Kholkina lensed 'Cheap Thrills' for the Ones2Watch. The editorial featured concepts of classical adornment with modern embellishments. The use of tinsel and reflective confetti creates a sort of tension and sense of rebellion. Model, Olga Druzhina has an intense glare, with haunting blue eyes and heavy brows. Her extreme innocence is darkened by the motif of the evidently fake adornments. In one shot she is marked with a third eye, suggesting naivety and suspicion.

The series was shot and styles by Lena Kholkina. The young artist is based in Moscow, Russia. She works with an international clientele, having her favorite names send their articles to her. She in turn shoots them, and sends them back with the end result.

Classical Adornment
Opportunity for creating modern accessories and jewelry with classical influences, combining traditional designs with contemporary materials
Reflective Embellishments
Opportunity to develop fabrics and materials with reflective properties for use in fashion and design
Haunting Beauty
Opportunity to create makeup and beauty products that enhance the intensity and ethereal qualities of a person's gaze

Industries Being Reshaped

Fashion Accessories
Creating unique and modern accessories that incorporate classical elements
Textile Manufacturing
Developing fabrics and materials with reflective properties for use in fashion and interior design
Beauty and Cosmetics
Exploring new makeup and beauty products that enhance and intensify a person's gaze
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 79%
Freshness 8%

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