The ELLE Belgium 'Fresh and Fun' editorial is sexy and goofy rolled up into one. A playful photo shoot to say the least, it follows model Camille Rowe as she enjoys a small town vacation on her own. It appears that she is in need of no other company than herself.
Shot by photographer Matt Jones for the magazine's April 2012 issue, who recently shot Rowe for the ELLE Italia January 2012 issue, the ELLE Belgium Fresh and Fun teases readers with flashes of nudity that contrasts interestingly with relatively innocent fashion. The French beauty was outfitted in colorful and patterned spring designs that perfectly adheres to the tag line's request, "Let the sunshine in!"
What Makes This Trend Stand Out
- Playful Vacation Editorials
- Opportunity for brands to create photo shoots that combine sexiness and humor, appealing to a younger audience.
- Solo Travel Experiences
- Opportunity for travel companies to curate unique experiences catered to individuals who enjoy vacationing alone.
- Contrasting Fashion and Nude Photography
- Opportunity for fashion brands and magazines to experiment with provocative imagery that juxtaposes innocent fashion designs.
Sectors Adopting This
- Fashion Photography
- Opportunity for fashion photographers to explore the boundaries between sensuality and humor in editorial shoots.
- Travel and Tourism
- Opportunity for travel companies to tap into the market of solo travelers and offer specialized vacation packages.
- Fashion Design
- Opportunity for designers to create fashion collections that can be paired with provocative and playful photography for editorial shoots.
