The music video for the Modeselektor Berlin track is an endearing combination of animation and a satirical perspective of the rave scene. The electronic dance duo create controlled chaos through their audio, entrancing listeners into a riot of liberal dancing. The video follows a chunky Godzilla through his jovial adventure destroying Berlin. The overgrown gorilla trots around in search of Miss Platnum, the featured artist on the track. The beast finally finds her in a basement rave, surrounded by partying paper people. The animation is childlike and adorable, perfectly juxtaposed with the wild action of the rave.
The Modeselektor Berlin track comes from their third studio album, which has been named Album of The Year at UK magazine Clash. The video was created and composed by Swiss artist François Chalet. The independent artist wanted the dance duo to perform at his wedding, so offered his masterful animation skills in exchange.
Why This Trend Is Growing
- Animated Music Videos
- There could be an opportunity for artists to work with animators to create unique, visually stimulating music videos.
- Cartoonish Aesthetics
- Companies in various creative fields could consider using cartoonish aesthetics to add a playful element to their products or marketing campaigns.
- Satirical Takes on Popular Culture
- Brands could explore using satire to create humorous and entertaining content that pokes fun at popular culture and trends.
Industries Being Reshaped
- Music and Entertainment
- Artists and labels can collaborate with animators to create music videos that are unique and visually captivating.
- Advertising and Marketing
- Advertising and marketing firms can use cartoonish aesthetics to add a playful element to their campaigns.
- Media and Publishing
- Publishers and media outlets can experiment with satire and humor to create engaging and relatable content that resonates with audiences.
