The Ralph Lauren Purple Label Spring/Summer 2012 ad campaign is the epitome of high-class glamor. Oozing wealth and status, this alluring advertorial stars model Ollie Edwards.
The top model sports dapper suited separates that are both sleek and striking. With impeccable tailoring and flawless craftsmanship, the luxe label showcases sharply dressed styles fit for a gentleman.
From timeless pinstriped detailing to alluring all-white suiting, this stunning spread shines a spotlight on crisp monochromatic tones with bold-colored accents.
Fusing sharp shapes with clean lines, the Ralph Lauren Purple Label Spring/Summer 2012 ad campaign is a contemporary take on classic menswear looks. Lensed in front of an awe-inspiring mansion and alongside an antique automobile, model Ollie plays the role of stylish billionaire.
Key Themes Behind This Trend
- Luxury Fashion Advertising
- Fashion brands can create high-class campaigns that showcase their luxe products using models and unique locations that exude wealth and status.
- Contemporary Menswear Styles
- Fashion brands can update classic menswear looks by fusing sharp shapes with clean lines to give the styles modern appeal.
- Monochromatic Tones with Bold Accents
- Fashion brands can combine bold-colored accents with classic monochromatic tones to create striking designs that appeal to stylish gentlemen.
Where This Applies
- Fashion
- Fashion brands can incorporate luxury materials and craftsmanship to create high-class campaigns and updated menswear styles that exude wealth and status.
- Automotive
- Automotive brands can partner with fashion brands to feature antique cars in high-class ad campaigns that appeal to stylish billionaires.
- Photography
- Photographers can create stunning visual art by capturing models in front of awe-inspiring mansions, using lighting to accentuate bold-colored accents and monochromatic tones.
