ONEHOPE Wines was started by eight friends seeking a way to raise funds to help a friend fight cancer. Their intention to help their friend blossomed into the unexpected growth of a successful social business that sells quality wines to raise funds for charity.
"The eight founders started the company working out of their living rooms and selling wine out of the back of their trunks," ONEHOPEWine.com explains. "Since the inception of the company in June 2007 the company has grown from 0 to well over 40,000 cases sold."
As a result, more than $750,000 has been raised for philanthropic organizations, and brand awareness is increasing across the country, thanks to exposure at events like the Sundance Film Festival, the Grammy's and The American Red Cross Gala.
Each red, white and sparkling wine supports a designated cause by donating 50% of profits from every bottle purchased. Causes range from breast cancer and AIDS support, to environmental organizations, supporting troops, children's hospitals and autism.
Contact Information
ONEHOPE Wines website
ONEHOPE Wines on Twitter
ONEHOPE Wines on Facebook
Key Themes Behind This Trend
- Socially Responsible Wines
- Opportunity for wine companies to donate portion of profits to charity and increase brand awareness.
- Cause Marketing
- Opportunity for businesses to align with specific causes and donate a portion of profits to drive sales and brand loyalty.
- Event Sponsorship
- Opportunity for companies to gain exposure and build brand awareness by sponsoring events.
Where This Applies
- Wine
- Disruptive innovation opportunity for wine producers to adopt a social responsibility model and increase customer loyalty.
- Nonprofit
- Disruptive innovation opportunity for nonprofits to partner with businesses and create cause-related initiatives to raise funds.
- Marketing
- Disruptive innovation opportunity for marketers to develop cause marketing strategies that resonate with socially conscious consumers.
